Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.
- ISBN13 9780073529882
- Publish Date 16 November 2007 (first published 16 October 1999)
- Publish Status Out of Print
- Out of Print 4 September 2012
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Edition 9th edition
- Format Hardcover
- Pages 552
- Language English