This resource and reference guide is written for those wishing to understand the essentials of marketing. It can be used as both a quick primer for those new to the subject or as an aid for practising managers and those on short courses. It offers coverage of all the fundamentals. With over 50 topics, each concept is presented as a 10-minute read - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. Brought fully up to date, this new version has been enhanced with improved cross-referencing and both concepts and alphabetical listings to help quick and easy navigation throughout.
- ISBN10 0333764439
- ISBN13 9780333764435
- Publish Date 23 May 2000
- Publish Status Out of Print
- Out of Print 14 June 2007
- Publish Country GB
- Imprint Palgrave Macmillan
- Edition 2nd edition
- Format Paperback
- Pages 320
- Language English