This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.
- ISBN10 0230101712
- ISBN13 9780230101715
- Publish Date 24 November 2009
- Publish Status Active
- Publish Country GB
- Imprint Palgrave Macmillan
- Format eBook
- Pages 256
- Language English