Principles of Marketing is a brand new, comprehensive and extremely well written book addressing the modern Marketing Environment and the needs of modern marketeers and marketing students. No other book has the same range of up-to-date cases and references from so many countries and industries. The latest thinking is integrated throughout the book and detailed explanations of all aspects of marketing are supported by an unparallelled range of activities, vignettes and support material.
- ISBN10 0273605135
- ISBN13 9780273605133
- Publish Date 31 January 1997
- Publish Status Out of Print
- Out of Print 25 May 2000
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Pages 1104
- Language English