The author models the discussion of each topic in this text on the social scientific process by asking if theories exists to explain personal observations in politics and the media and if there is evidence to support the theories. End-of-chapter Active Learning exercises provide real-world examples of important concepts and ask students to collect and analyze data from various print and electronic media sources. The text includes an entire chapter on agenda setting--the media's ability to insert issues into public consciousness or increase perceived importance--which illuminates the related concepts of priming and framing.
- ISBN10 0395925460
- ISBN13 9780395925461
- Publish Date 24 October 2003
- Publish Status Out of Print
- Out of Print 21 October 2015
- Publish Country US
- Imprint Houghton Mifflin
- Format Paperback
- Pages 352
- Language English