This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.
Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.
“Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....
- ISBN10 0132143240
- ISBN13 9780132143240
- Publish Date 16 October 2009
- Publish Status Active
- Publish Country US
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Format eBook (EPUB)
- Pages 10
- Language English