Tailor-made for TAFE, this second edition is a practical, student- friendly text, revised to reflect modern marketing practice. Covers marketing information systems, consumer privacy and the impact of the internet as well as tackling the nuts and bolts of market research.
- ISBN13 9780074714218
- Publish Date 21 July 2004
- Publish Status Out of Print
- Out of Print 21 October 2021
- Publish Country AU
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Education / Australia
- Edition 2nd edition
- Format Paperback
- Pages 616
- Language English