The Primacy Effect: The Ultimate Guide to Personal Communications Skills

by Michael Shea

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Book cover for The Primacy Effect

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It is widely acknowledged that good communication skills are one of the keys to personal and business success today. Our reputations, jobs and promotions have become heavily dependent on the way we present ourselves to others and the way we communicate with both individuals and groups. In THE PRIMACY EFFECT, communications guru Michael Shea presents the ultimate guide to effective communication and influencing skills. Strong evidence suggests that it is in the first 15 seconds that our reputations and images are formed by others. This psychological first impression - 'the Primacy Effect' - is often the key to success in a presentation, interview or negotiation meeting. In this book, Shea shows how to prepare for and execute that first 15 seconds an any commu nication situation. He also examines other areas of communication eg., how to inspire an audience, non-verbal communication etc.
  • ISBN10 0752811878
  • ISBN13 9780752811871
  • Publish Date 29 July 1998
  • Publish Status Out of Print
  • Out of Print 8 March 2002
  • Publish Country GB
  • Publisher Orion Publishing Co
  • Imprint Orion Business (an Imprint of The Orion Publishing Group Ltd )
  • Format Hardcover
  • Pages 224
  • Language English