Typography Design and Application in Branding

by Li Aihong

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Book cover for Typography Design and Application in Branding

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This book focuses on typography in branding and explains in detail the basic techniques of typography - stroke design and typeface graphic - in an easy-to-follow format. With more than 50 commercial examples, selected from the work of world-renowned designers, this book is suitable for those involved in brand design, as well as for those new to type design. From logo to slogan, to visual identity design, unlock the mystery of font design with Typography Design and Application in Branding.

  • ISBN13 9789881876959
  • Publish Date 9 January 2023
  • Publish Status Cancelled
  • Publish Country HK
  • Imprint Artpower International
  • Format Hardcover
  • Pages 296
  • Language English