Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.
- ISBN10 3834946559
- ISBN13 9783834946553
- Publish Date 21 September 2014 (first published 15 August 2006)
- Publish Status Active
- Publish Country DE
- Imprint Gabler
- Edition 2006 ed.
- Format Paperback
- Pages 568
- Language English