For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.
- ISBN10 0131230301
- ISBN13 9780131230309
- Publish Date 21 August 2003 (first published 19 August 1997)
- Publish Status Out of Print
- Out of Print 16 May 2007
- Publish Country US
- Imprint Pearson
- Edition 10th edition
- Format Paperback
- Pages 704
- Language English