Advertising Research: Message, Medium and Context

Patrick de Pelsmacker (Editor) and Nathalie Dens (Editor)

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  • ISBN10 9044123874
  • ISBN13 9789044123876
  • Publish Date 1 January 2009
  • Publish Status Transferred
  • Imprint Garant Publishers
  • Format Paperback (US Trade)
  • Pages 392
  • Language English