Advertising: An IMC Perspective

by U. Bhojanna and S.N. Murthy

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  • ISBN10 8174465340
  • ISBN13 9788174465344
  • Publish Date 1 December 2007
  • Publish Status Out of Print
  • Out of Print 9 March 2011
  • Publish Country IN
  • Imprint Excel Books
  • Format Paperback
  • Pages 418
  • Language English