Introduces a public relations planning process which merges issue anticipation/management with a behavioural approach to public relations. A framework is offered to link the public relations plan and application of behavioural principles to writing and organizing public relations techniques.
- ISBN10 0132269783
- ISBN13 9780132269780
- Publish Date 22 November 1993
- Publish Status Out of Print
- Out of Print 30 October 2009
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Prentice-Hall
- Edition 2nd Revised edition
- Format Paperback
- Pages 330
- Language English