Fully updated with new data and scholarship, the Ninth Edition examines the 2014 midterm elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling. It also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse.
- ISBN10 1506352421
- ISBN13 9781506352428
- Publish Date 4 October 2016 (first published 1 August 1991)
- Publish Status Active
- Publish Country US
- Publisher SAGE Publications Inc
- Imprint CQ Press
- Edition 9th Revised edition
- Format Paperback
- Pages 360
- Language English
- URL https://uk.sagepub.com/booksProdDesc.nav?prodId=Book239710