Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
- ISBN10 0256082073
- ISBN13 9780256082074
- Publish Date 1 October 1990 (first published 1 January 1987)
- Publish Status Out of Print
- Out of Print 13 January 1994
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Irwin Professional Publishing
- Edition 3rd Revised edition
- Format Paperback
- Pages 608
- Language English