Samantha Hill is a self-talk expert, the founder of 'The Confident Shift', and a forthcoming author who helps women control their unwanted self-dialogue so they can discover how to reach their highest potentials with confidence. She is also a retired Licensed Cosmetologist turned Certified Master Life Coach that uses her 35 plus years of experience to inspire women to not only enhance their outer appearance and beauty but combine the power of their unshakable confidence from within.As a child growing up in a toxic environment, Samantha created a defense mechanism of reverse positive thinking where she prepared for the worst so that anything less than the worst was a welcomed relief. However, through her personal and professional growth period, she saw that her childhood technique brought about more negativity within her life. Therefore, In her book, Shift Your Confidence! A 15-Day Journey to FIRE Negative Self-Talk Samantha directs her teaching to turn women's thoughts around focusing on knowing that you are the BOSS of your thoughts by using her favorite quote, U R FIRED! I FIRED DAT AZZ!To add to her credibility, Samantha has a bachelor's degree in business management. Samantha also serves women around the world by going LIVE and connecting with 100+ women weekly in her Private FB Group called "Confidence for Women with Samantha Hill".