About the Author
David J. Cichelli is Senior Vice President of The Alexander Group. He is a national expert in sales compensation and is the Firm's sales compensation practice manager. He helps his clients develop field incentive plans that ensure alignment between corporate sales objectives and sales resources. David is a frequent speaker on sales effectiveness and sales compensation issues. He teaches sales effectiveness for Columbia University's Sales Management Program. David has been with The Alexander Group for over 20 years with clients that include leading companies from among most major industries including financial services, hi-tech, software, telecom, wholesale, consumer goods, healthcare, and many others.. His previous experience includes field sales support for an industrial chemical company and a sales compensation practice manager for a large human resources consulting firm. He is author of WorldatWork's one-day class on sales compensation. He is a contributing author to Sales and Marketing Magazine.
