MATTHEW NOON has enjoyed a truly remarkable career as an entrepreneur, business leader, inventor, writer, and President of Noon Turf Care. He began a neighborhood lawn service in high school when he was just 17 years old that he leveraged into a company nearing revenues of $10 million. Matt earned the New England Collegiate Entrepreneur of the Year award in 2002 and is passionate about creating higher client service standards in the Green Industry. He is a monthly columnist for three of the industry's largest trade magazines where he also sits on each of their insight counsel boards. In his spare time, he coaches collegiate entrepreneurs for the Boston College Entrepreneur's Society. Matt is a graduate of Boston College and is currently studying in the Harvard Business School Owner/President Management Program. He lives in Harvard, MA with his wife, Colleen.