Tony was born in Winchester, Hampshire. His father was a businessman, author and publisher of books, and his mother a theatrical actress, giving him a life-long love of books, theatre and story-telling. A graduate of Edinburgh University, Tony has trodden the line between liberal arts and technology through spells in the music industry, television and digital innovation. Tony also runs a thought leadership network in Oxford. He has written a book about business and technology, The Leopard in the Pinstripe Suit (2013) and a book of comic poems, Flat Squirrel (2015).