7 books • 2 series
Studyguide for Bayesian Statistics and Marketing by Allenby, Greg M., ISBN 9780470863671
Perspectives on Promotion and Database Marketing
Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg
Choice Models in Marketing (Foundations and Trends (R) in Marketing)
Foundations and Trends: Choice Models in Marketing
Foundations and Trends
Bayesian Statistics and Marketing (Wiley Series in Probability and Statistics)